Green Deal Motivating Consumer Action

25 June 2013

The Green Deal is motivating households to make energy saving changes, a recent survey found.

The survey, released this week, found that nearly half of households that had undergone a Green Deal assessment followed up by making arrangements to have energy saving measures installed.

Commissioned by the Department of Energy and Climate Change (DECC) and conducted by Gfk NOP, the survey polled 507 households that had received a Green Deal assessment before 31 March 2013.

The survey found that 33% of those questioned had already had a measure installed.

Measures available under the scheme include insulation (Cavity Wall Insulation, Solid Wall Insulation, Loft Insulation), boiler repair and replacement, double glazing, and more than 40 other processes.

Another 14% confirmed that they were in the process of having measures installed.

There was further good news for the Government as an additional 31% of those polled said they would definitely or probably have something installed, bringing the positive response up to 78%.

Only 11% of respondents said they definitely/probably won’t install any energy saving measures.

“All the signs are that British householders are motivated by energy efficiency,” said Energy Secretary Edward Davey. “In an era of rising energy prices, the benefits are obvious.

“The Green Deal has only just got underway, but it’s already inspiring consumers to take action to keep their homes warm and bills down.

“Last week we saw evidence that energy efficiency adds a premium to property values. Now we have evidence that Green Deal assessments are leading to householders investing in energy saving measures.”

Davey was referencing a recent report that the value of a property increases as it improves its energy performance.  On average, a property moving from Band D to Band B on the Energy Performance Certificate (EPC) can improve its value by £16,000. Cavity Wall Insulation and Loft Insulation are just two of the measures that can improve energy performance.

“This is great news for the energy efficiency industry as well,” Davey continued. “This shows a genuine appetite among householders for more energy efficient homes.”

Energy and Climate Change Minister Greg Barker shared Davey’s positive view of the news.

“It’s fantastic to see that Green Deal assessments are leading to people taking action to make their homes more efficient. This new research clearly shows that the majority of people are finding assessments a valuable experience that can usefully help them both understand where they are wasting energy and importantly what they can do to deal with it.

“It’s also encouraging to see awareness of the Green Deal growing. This is a long term programme that will last for years and decades, but we’re already seeing evidence that people are aspiring to improve their properties, make them more efficient and take control of their energy bills.”

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